Videos increase charitable giving
To evoke real change, not-for-profits depend on one thing: funding. Be it from government agencies, foundations, universities, corporations or individuals, the choice of whether or not to fund rests in the hands of a human being. Video provides a great opportunity to inspire compassion for a cause.
1 minute of video is equivalent to 1.8 million wordsForrester Marketing Group
Visual storytelling communicates an organization's mission or giving campaign better than written content. Forrester, one of the most respected research firms in the world, recently determined that 1 minute of video is the equivalent to 1.8 million words. And when it comes to online outreach, video is a crucial component to every strategy. The current average open rate for email campaigns put on by non profits is roughly 26%.1 However, introductory emails that include video receive a 96% increase clickthrough rate.2 Video gets people's attention, leading to the operating support dollars an organization needs for ongoing sustainability.
- According to MailChimp
- Statistic reported by Implix
Take a look at the type of video we can produce for your non-profit