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The secret to corporate marketing: video

Customers are interested in every aspect of your product and its production process. And this fascination applies to products of every size and scope, from food and packaged goods to transport and oil. Consumers want to see your “ingredient” story: from the raw materials you source to how you shape them and send them on their way locally—or better yet globally. Trust is a key factor in a consumer’s decision to invest in your product, and as an industrial corporation, you have a unique opportunity to build this system of trust through video. This is why video production for corporations is so important. Some common industries that can benefit from video production and video marketing include technology, healthcare, insurance and manufacturing.

Your video potential doesn’t end with your ingredient story. More traditional forms of industrial video marketing—introductory, product stories, customer testimonials, referrals and PR stunts—as well as more creative pieces covering events, presentations, consumer rallies and thought-leadership content, can help you access a wider customer base and push your business to new heights. Whether you’re a B2C or B2B company, video offers myriad options for increasing your market value.

50 times easier to achieve page 1 Google ranking with video
Forrester Marketing Group

Through web, mobile, television and on-site video content, you can tell your story in a way that’s both pragmatic and compelling. High performing companies have recognized the importance of digital marketing, and 70% have plans to spend more money on digital marketing ventures1. It is 50 times easier to achieve a page 1 ranking on Google with a video than without2, and 64% of consumers say they are more likely to buy a product after watching a video about it3.

As a marketing strategy, video statistically holds one of the highest ROI of any content medium4. Can you afford not to invest?

  1. Econsultancy/Responsys Marketing Budgets Report
  2. Forrester Marketing Group
  3. Reported by comScore
  4. Invodo
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sample video

Take a look at the type of video we can produce for your company