video MARKETING for

non profits


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Videos increase charitable giving

To evoke real change, not-for-profits depend on one thing: funding. Be it from government agencies, foundations, universities, corporations or individuals, the choice of whether or not to fund rests in the hands of a human being. Video production for non profits is a great opportunity to inspire compassion for a cause.

1 minute of video is equivalent to 1.8 million words
Forrester Marketing Group

Video Production for Non Profits

Visual storytelling communicates an organization’s mission or giving campaign better than written content. Forrester, one of the most respected research firms in the world, recently determined that 1 minute of video is the equivalent to 1.8 million words. And when it comes to online outreach, video is a crucial component to every strategy. The current average open rate for email campaigns put on by non profits is roughly 26%.1 However, introductory emails that include video receive a 96% increase clickthrough rate.2 Video gets people’s attention, leading to the operating support dollars an organization needs for ongoing sustainability.

  1. According to MailChimp
  2. Statistic reported by Implix
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sample video

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