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In the real estate industry—where sales velocity to move condos, single-family homes and townhouses or rent multifamily apartments, attached homes and even hotel room—developers and homebuilders have been early adaptors of many digital technologies. What developer or realtor isn’t glued doing deals on their smart phone, reliant on predictive analytics and monitoring their numbers in real time? But when it comes to video production for real estate, the industry is lagging behind.

Here’s a shocker: for all its tech-friendly bravado, the real estate industry has lagged in embracing the most powerful digital tool of all–video. Whether they’re developing luxury, mid-market or affordable homes, no tool is more powerful—yet more underused—by real estate developers, homebuilders and realtors.

Ignoring this powerful tool is like refusing to see the writing on the wall. Video not only rewards developers with increased sales, it benefits realtors and sellers.

Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.

Free Ebook: Luxury Video Marketing Download Here

Our definitive guide will help you develop a video strategy, determine the right social media platforms and communicate the luxury lifestyle. Whether you’re a developer, architect, interior designer, asset manager, broker or construction firm, this guide will help you elevate your real estate content marketing strategy.

Research shows that real estate listings with video receive 403% more inquiries than those that do not include video.

Realtor Century 21 saw a 20% increase in sales after they implemented a video marketing campaign.

Free Ebook : Real Estate Video Marketing For Social Media Platforms Download Here

Need more proof? Consider this stat: 85% of buyers and sellers want an agent who uses video to market their home. Video marketing and video production for real estate is no longer a luxury.

Think about it: can words alone convey the grandeur of a dazzling luxury property with extraordinary amenities, such as a state-of-the-art fitness center or an elegant communal lobby? Or convey a property’s ambiance and flow, which are especially important qualities for Millennials? Read the writing on the screen, be it large or small: video is the tool every real estate professional needs to use now.

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